Custom Development

If it doesn't exist, we build it.

A real game studio and engineering team — original slots and skill games live in US land-based markets and abroad, custom platform modules, greenfield products, and consulting. Build a single game or a casino with 50 titles: your vision, your budget, our stack.

Studio Reel

The studio, in motion.

Slots for the real thing — showreel and art drops replace these frames.

Animated graphic — original titles showreel15–30s muted gameplay loop
Photo — game art & cabinet galleryOriginal art, land-based cabinets

Creative & Brand Studio

Brands, mascots, and creatives — built in-house.

The same creative department that art-directs our original games builds complete brand systems for clients. BoomLink's identity — the Boomie mascot, logo system, color language, and social kit — came out of this studio, and yours can too.

Launching an operation is more than software: you need a brand players remember, store-ready assets, and a steady stream of promo creative. We deliver it as one package with the platform, so nothing stalls waiting on a third-party agency.

  • What the creative studio delivers
  • Brandbooks & full brand guidelines
  • Logo systems & mascot design
  • Original game & character art
  • Marketing, social & promo creative kits
  • Landing pages & storefront design
  • App-store and campaign asset packs

Creative Work

Straight from the studio.

Boomie, the BoomLink mascot character designed by Obsidian Lab's creative studio
Mascot designBoomie — BoomLink brand mascot
Collage of original slot game characters created by Obsidian Lab's game art team
Character artOriginal in-house game characters
Original casino key art illustration by Obsidian Lab's creative studio
Key art & illustrationCasino-floor scene, in-house
SweepSlots marketing creative showing branded promo design by Obsidian Lab
Campaign creativeSweepSlots promo & storefront kit

What We Build

Studio, engineering, and strategy under one roof.

Original game development

Slots, table, crash, instant, and bingo-based titles with simulation-tested math and GLI-ready builds — delivered standalone or on our platform.

Land-based skill games

Skill and nudge mechanics live in US state markets and international routes — cabinet-ready and lab-certified.

Platform modules

Custom features on top of our PAM, wallet, and CRM APIs — loyalty systems, tournaments, jackpot networks, whatever your roadmap needs.

Greenfield products

Full product builds for enterprises and funded startups — from spec to launch with a US-based team.

Consulting & advisory

Platform architecture, market entry, licensing strategy, and operational playbooks from people who run their own stack.

Your games, anywhere

Custom games can ship without any other Obsidian software — built for your platform, certified for your market.

How It Works

Scoped to your budget, not our template.

Custom doesn't mean unbounded. Every engagement starts with a scoping conversation: what you're building, where it operates, what it must earn, and what you're comfortable investing.

From there we propose the leanest path — sometimes that's one flagship game, sometimes a full casino with 50 titles, sometimes advisory hours to keep your internal team off the rocks. You decide; we execute.

  • Engagement models
  • Fixed-scope game or feature builds
  • Dedicated team, monthly cadence
  • Consulting & architecture advisory
  • Build-operate-transfer for full products

FAQ

Common questions

Can you build just games, without your platform?

Absolutely. Many studios and operators commission games from us that run entirely on third-party platforms — certified for their target jurisdictions.

What does a custom game cost?

It ranges with math complexity, art scope, and certification targets. Bring your budget to the scoping call — we'll tell you honestly what it buys and where the money works hardest.

Next Step

Ready to build with Obsidian Lab?

Book a quick intro call, or run your numbers first — then bring them to the conversation.